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Importance of mobile presence not just web

Importance of mobile presence not just web

Nov 15th, 2017

It is seen that most businesses decided to go online, because the best way to reach out to their target customers is to be where they spend most of their times. However, over time you see that along with an online presence, most of the customers also depend on mobile apps for varied purposes, thus outperforming traditional desktops or laptops as the “leading digital platform.”

Hence, you can see that apart from coming to Social Media or launching their websites, one of the main ways for businesses to gain advantage over its competitors, is to have highly effective and responsive mobile presence, via its user centric mobile compatible websites or apps.

Here, we will take a look at some tips on how a mobile can influence the web presence of a brand:

  • Have a responsive design for your website, making it compatible with all devices: Make sure that your website is highly responsive on all devices, especially mobiles, as you see that most of your customers are on mobiles. Even if it shows the same content, make it more compatible with the devices it’s being viewed on, thus aiming to deliver a highly optimized and satisfactory customer experience.

  • Focus on delivering instant access and quick data: You know that going mobile is all about providing instant access to the data or required information quickly. The main challenge is to make it informative as well as accurate, aiming to gain the interest of its customers. You will need to provide the right kind of data that can entertain and inform the audience.

  • Make marketing emails mobile optimized: More of emails are being opened on mobiles rather than on computers or laptops. Hence, you can see that the emails you send out needs to be mobile friendly, if your business has to reach a wider audience or more of your targeted customers. It also should load properly and be compatible with mobile devices, leaving satisfied customers.

  • Mobile websites deliver better user experience: Mobile websites, as you know are made compatible for hand held devices with web pages optimized for mobiles. This helps to enhance the user experience, also providing positive impression to the customers, thus aiming for their complete satisfaction.

Tips to analyze your website functionality on mobiles

  • Make sure that your website loads quickly on the mobile
  • It becomes more convenient to switch from page-to-page or product-to-product
  • Online shopping becomes more convenient and hassle free
  • Your website becomes fast, adjustable to any device, and easy to navigate on even mobiles
  • Confirm that mobile branding does not impede with speed of the app or website
  • Make sure that payment process is made more simple


Here, you can see that with a large section of customers going mobile and not just online, how it is imperative for most businesses to launch mobile friendly websites, so that they can reach out to a wider range of customers, who can help increase business profits and revenue.