User-generated content (UGC) is a big ‘win’ for businesses seeking to forge stronger relationships with customers, enhance their brand reputation, and also boost their SEO efforts. It is altruistic to allow consumers to express their opinions and creativity. When linked to a reward system– such as Ford Fiesta’s campaign offering a new Fiesta to 100 industry bloggers – UGC can power your digital marketing and drive early sales.
But user-generated content can also be a double-edged sword:
A blend of content moderation and community management is essential to gain business value from UGC. Trupp Global’s content moderation services enables you to portray a credible, humane and caring brand image through expertvetting of user content.
Content moderation companies have their task cut out for them. Even moderators equipped with sophisticated tools have the harrowing task of navigating unsavoury content. Trupp Global is a respected source for effective content moderation services, displaying concern for our clients as well as our staff. Bring us on board to consistently deliver a safe and enjoyable online user experience.