Whether you have an e-commerce business, retail, real estate business or you are a professional photographer, high-quality photos are the lifeline of the business. Bright, clear, and vibrant pictures speak a ton regarding your product. To acquire customer’s attention, good quality images must be present on your website, product pages, marketing ads, social media pages, etc. However, no matter how awesome photos you capture, you need retouching and editing. For that, you need photo editing services to make your images clear and flawless. Nowadays, many companies are outsourcing photo editing services for developing their business on online platforms.
Why Outsource Photo Editing Services?
According to research, customers remember only 10% of the information that is written in words, but if it is in the form of an image, the chance of remembering increases by 60%. It is almost next to impossible for e-commerce companies to grow their business with distorted, blurry, and unattractive product images. Hence, the need for outsourcing photo editing services is growing leaps and bounds for the brands that have an online presence. Below are the reasons that companies should outsource their photo editing services to a renowned third-party service provider.
1. High-Quality Images
High-quality images are the reasons that companies outsource their photo editing services. Agencies offering the best photo editing services have the skills, expertise, latest software, and technologies. They use the best in the industry to meet the expected standards and deliver the best quality photo that their clients are looking for. Managing an in-house team of photo editors can be too capital intensive compared to outsourcing, as it includes infrastructure cost, salaries of the employees, etc.
2. Improved ROI
Return on Investment will be automatically increased if the allocation of resources is equally distributed among the core business functions. If you outsource the photo editing services, you will be spending less capital on them. Hence, the rest of the capital can be easily invested in the business development purpose. By not taking the risk in editing the photos on your own, you can put all your effort into the core business functions which will lead to a higher return on investment.
3. Lesser Turnaround Time
If you are involved in a real estate or e-commerce retail business, high-quality images are the essence of your business. Clear product images not only bring customers to your website but also increase the chances of profitability of your business. Outsourcing photo editing services not only helps in getting quality images in time but also you can ask for further edits after the delivery of the photos. Considering the number of photos that need to be edited, this has a faster turnaround time when compared to maintaining an in-house editing team. Thus, you can focus your attention on other core activities rather than on photo editing.
4. Cut Expense on Software
By outsourcing photo editing services, you can save a hefty expense on the photo editing tools, editing software, and equipment, technologies, etc. Quality pictures demand the usage of advanced and latest photo editing software that can be highly expensive. Now, you can eliminate this cost by outsourcing it to a reliable third-party service provider who has experience in this field. Compared to this expense, outsourcing can be done by spending less than half of that price. The outsourcing partner uses high-end latest software that is known for optimum results at zero liability and a better cost.
Photo editing is a time-consuming and cumbersome task that needs patience and a lot of time. If you do your photo editing, you will end up investing your valuable core business time in photo editing. Outsourcing photo editing on the other hand will help you in channelizing your time in marketing, sales, business development, HR, production, procurement, and many more. It will help you to get the desired output within time and meanwhile you can spend time in the core business activities also.
6. Easy Customization
No single product photos used in the website and marketing purposes are of the same resolution. For each category of a website such as product description, recommended section, social media, banners, marketing collaterals, blogs, newsletters, etc. different categories of images are required. Your business can only stand out amongst the competition if your images are of high quality and are different from the others which need customization. Outsourcing photo editing services will help you customize the images you want and will save a lot of time.
7. It’s Reliable and Secure
The third-party service providers that are known for providing photo editing services have security and non-disclosure policies that you can rely on. They will have a license that will help you not to plagiarize your project by other companies. They will keep your image intact till the project is delivered. Apart from that photo editing services outsourcing companies promise image protection and other security protocols where your project will be not disclosed anywhere and will remain safe with them.
8. Boosts Brand Image
One of the main reasons that companies outsource photo editing is boosting the brand image. It will also help the brands in acquiring more customers and boosts the marketing and sales of the company. Moreover, with the usage of engaging and high-quality images customers’ get a positive brand impression thus brand building is also enhanced. Flawless and vibrant images create a positive appeal within the customer’s mind that encourages them in purchasing the product.
9. Focus on Core Expertise
Outsourcing photo editing services will provide you ample time and resources that you can use in your core business functions. By the time you get the quality graphics and images, meanwhile, you can focus on your brand building, marketing, product development, etc. so that you can utilize the images in the best possible way. Thus, you can convince your customers to spend time on your site and compel them to purchase your products in the end.
10. High Consistency
Brands that are consistent in the market with their logo, quality of product, and services have higher brand value. For instance, if you see the right sign, you will know that it is Nike. They have maintained their brand consistency with the products, colors, and graphics. Similarly, photo editing services can help your brand maintain brand consistency in the market. You can increase the brand positioning and recognition in the market using high-quality graphics and images on your website that will catch customer’s attention quickly.
In this blog, we have discussed the benefits that you get from outsourcing photo editing services. However, many companies find it cumbersome to find the right outsourcing partner within their budget. Irrespective of your business domain, if you are thinking of spreading your online presence, you need clear and vibrant product photos that will attract customers to roam your website. Always make sure that the website must be crisp and informative so that customers can get the required information before purchasing the product. Omnichannel support can increase the level of customer satisfaction and sales of the product to another level.