The online presence of any business allows its users to solicit their responses and opinions, but negative consequences can put the brand at risk leading to poor brand reputation. Here, content moderation services play a vital role in monitoring user-generated content adhered to community guidelines on the digital platforms. In this fast-paced world, online businesses are facing difficulty to thrive in the market due to continuous spammy content posted by the users and followers on the online platforms.
User-generated content is becoming so powerful that it can influence the minds of the followers of the businesses while purchasing any product or service. However, user-generated content can create both positive and negative impacts on the brand’s reputation. Hence, let us learn why content moderation service for the brand’s online presence.
Content Moderation Services Facts for Online Business
The demand for content moderation services is gradually increasing day by day. It plays a vital role in the sphere of digital marketing since customer engagement and brand reputation increase in leaps and bounds in the digital world.
- Content moderation enables companies to publish user-generated content (UGC) while protecting the site from spams and trolls.
- However, content moderation also helps in protecting the visitors from viewing spam content that can be offensive or upsetting.
- User-generated content (consisting of recommendations, product reviews, comments, social media posts, etc.) has been becoming more powerful in building customer trust and enhancing brand recognition.
- According to Forrester’s report, approximately 48% of the customers claim that UGC is a proven method of discovering new products.
- As per Statista, almost 93% of the users believe that UGC helps in making a product purchasing decision.
- Nevertheless, it is more important than ever in monitoring the content online for protecting brand reputation while providing the insight of right information.
Role of Content moderation Services in Brand’s Online Visibility
Apart from a plethora of benefits, content moderation services provide an insight into the thought process of the consumers and help brands in formulating marketing strategies accordingly. Here are a few other aspects of content moderation that helps businesses in protecting their online presence.
1. Protect Website and Users
User-generated content comes in various forms ranging from product reviews, posts, photos on social media to comments on posts, forums, blogs. However, it can violate community guidelines, thus hampering brand image. In this scenario, content moderation service helps the website free from these offensive comments thus making a positive environment for the user interaction. Users also get hurt when anyone targets a person while using hateful or offensive comments on a company’s social media posts. Content moderation services help to protect the users from the offensive behavior of other users as well as a positive brand image.
2. Higher Online Traffic
Content moderation is the best method for monitoring a brand’s website and other online channels. It helps brands in driving more traffic to the website which helps in the overall ranking of the website. Hence, an increase in online traffic helps the users in generating more interest in the brand. Thus, users will interact more that will lead to improved brand reputation and greater social engagement. When any website has more user engagement, the search engine will automatically surge the online traffic towards that brand.
3. Improved Purchase Decision
Word of Mouth (WOM) has always been the most important aspect that impacts a brand image positively and negatively. Since most of the users look for product reviews and ratings before buying a product, content moderation services can help in maintaining the brand reputation by monitoring the negative views of the users. Moreover, it also helps in understanding pattern recognition by reading the opinion of the product from the users.
4. Enhanced Digital Marketing Campaigns
The main agenda of user-generated content is boosting online marketing campaigns of brands. Brands having more customer interactions have the chance of getting more visibility in the digital space. If a brand is planning for a product launch, creating a contest on social media or revealing features of the new product can create a huge buzz amongst the followers. Content moderation services can monitor the comments that do not comply with the website guidelines and thus helps in successful product launch by creating a digital marketing strategy regarding the same.
5. Greater Spam Control
Real-time content moderation services will help brands in removing the spam content before it clutters the online presence. Blogs, forums, social media sites, etc. act like a flashing invitation for the spammers to leave offensive comments irrelevant to the brand. There are different types of spam such as commercial, adult, hate speech, etc. that can only be prevented while using content moderation services. It will eventually help in creating a positive image for the brand as well as customers can easily connect with the brand.
6. Understanding Customer’s Sentiments
Through content moderation, brands can understand the sentiment of the customers by using sentiment analysis tools. It will provide holistic feedback for their products or services so that brands can serve better products instead of value for money. Content moderation not only helps companies in creating a positive brand reputation but also helps in making data-driven decisions through detailed research on the user’s sentiments. Businesses can now easily interact with their users and can create great products by knowing the latent needs of the customers through content moderation.
7. Better Site Credibility
The credibility of a brand is a crucial aspect in terms of its online presence as well as to its users. Spam content and reviews can diminish the brand image to a great extent thus the negative brand reputation will spread amongst its users in no time. When the company’s page is full of negative content, then there is a possibility that users can unfollow the brand and can spread negative WOM which is the last thing a business can expect. Content moderation services help in monitoring UGC as much as possible while keeping adhere to the community guidelines.
8. Improved Website Ranking
The ranking of any brand online mostly depends on its digital presence. It depends on how the company has maintained its brand reputation consistently in all channels. User-generated content not only brings traffic to the website but also substantially increases the rank of the brand in search engines. User engagement is directly related to search engine rankings. Thus, brands that use content moderation effectively for user interaction are proven to get improved ranking in search engines like Google, Bing, Yahoo, and so on.
Considering today’s fast-paced digital era, where every person can express their views online, a single comment on Facebook or a single Tweet with the unauthorized way of using the brand’s name can turn the situation upside down for a brand. It can tarnish the brand image within a few minutes that have taken years to build. Incorporating content moderation services not only helps in keeping the platform safe but also helps in serving better products for the customers.